GDC15競賽匯集全球頂尖設(shè)計師和新生力量的最新設(shè)計成果，以“影響中國未來的設(shè)計”為宗旨，其評審結(jié)果將更為直接地體現(xiàn)出當下設(shè)計與文化、商業(yè)、生活的互動關(guān)系，為中國未來的設(shè)計建立全新的價值標準。

簡介：GDC15競賽匯集全球頂尖設(shè)計師和新生力量的最新設(shè)計成果，以“影響中國未來的設(shè)計”為宗旨，其評審結(jié)果將更為直接地體現(xiàn)出當下設(shè)計與文化、商業(yè)、生活的互動關(guān)系，為中國未來的設(shè)計建立全新的價值標準。

GDC是中國首個面向全球的大型綜合性設(shè)計競賽雙年展活動，每兩年舉辦一次。GDC前身為平面設(shè)計在中國展（Graphic Design in China），由深圳市平面設(shè)計協(xié)會創(chuàng)辦自1992年。這一設(shè)計競賽活動已經(jīng)成為華人地區(qū)影響最大、水平最高、且最具權(quán)威和公正性的設(shè)計盛典。

GDC15競賽匯集全球頂尖設(shè)計師和新生力量的最新設(shè)計成果，以“影響中國未來的設(shè)計”為宗旨，其評審結(jié)果將更為直接地體現(xiàn)出當下設(shè)計與文化、商業(yè)、生活的互動關(guān)系，為中國未來的設(shè)計建立全新的價值標準。

GDC is the first large-scale comprehensive design campaign in China towards the globe since year 1992， held every two years. It was founded by Shenzhen Graphic Design Association (SGDA) as a predecessor as Graphic Design in China. This campaign has become the most influential with highest quality and the most authoritative and impartial design festival in Chinese region.

GDC15 collects the latest design achievement from global top designers and new emerging talents, encourages cutting-edge designs, shows the outstanding achievement of graphic design. With the goal to “DESIGN FOR CHINA’S FUTURE”, The judgment result will reflect interaction relationship between modern design, culture, commerce and daily life, and contribute in establishing a new value standard for design in China future.

 

參賽資格  Entry Rules

 

專業(yè)人士 PROFESSIONALS 

GDC15歡迎全球的專業(yè)設(shè)計師及設(shè)計機構(gòu)參與競賽。所有參賽作品均須是在2013年10月26日至2015年10月20日之間創(chuàng)作的作品。參賽作品可由任何參與作品創(chuàng)作的公司或個人提交。所有入圍及獲獎作品均將在GDC15設(shè)計展獲得展出，并被收錄到《GDC15年鑒》。

*注：不保證每個類別均有獲獎作品產(chǎn)生。

Welcome to the artist from all over the world in GDC 15. All the entry work must be the works published and announced by any of the country from Oct.26.2013 to Oct.20.2015. All the entry works be able to submitted by person or the company participated in creating and making. All the entries and awarded works will be collected in The Yearbook of GDC 15.

*NOTE: a winning entry is not guaranteed in every category.

學生 STUDENTS

目前在讀的大學生、研究生、持續(xù)教育計劃的學生以及在過去兩年內(nèi)畢業(yè)的職業(yè)設(shè)計師均有本組別的參賽資格，歡迎踴躍提交相關(guān)類別的已發(fā)布或尚未發(fā)布的作品。

學生作品獎將作為單獨組別進行評選，評審標準及評審委員與專業(yè)組別相同，所有入圍及獲獎作品均將在GDC15設(shè)計展獲得展出，并被收錄到《GDC15年鑒》。

*注：參賽者可按個人意愿提交作品，數(shù)量不限。本屆評審團成員所參與的任何作品將不具備參賽資格。

Undergraduates, graduate students, students from continuous education plan and emerging designers graduated within last two years are all in. It welcomes any kind of the published and unpublished works.

Student's works will be assessed separately. But the standard and judgment committee are same to the professionals. All the entries and awarded works will be exhibited in GDC15 exhibition and collected in the Yearbook of GDC 15.

*NOTE: The number of submitted works is not limited. Any works that is involved by any member of jury panel is not eligible. 

 

參賽類別  Eligibilities & Categoriese

 

GDC15競賽包含實踐應(yīng)用及實驗性創(chuàng)作的作品。

GDC15 is consisting of Practical application design and Experimental design.

專業(yè)組別參賽作品劃分為委托項目和非委托項目。

The Professionals is consisting of commissioned works and non-commissioned works.

學生組別參賽作品不限委托與非委托項目。

The Students is not limited to commissioned works and non-commissioned works.

 

A.平面視覺類 Graphic

A-1 品牌形象 Brand Image

      A-1-1標志 Brand Icon

      A-1-2吉祥物 Mascot

      A-1-3形象系統(tǒng) Visual Identity

A-2 包裝 Package

      A-2-1應(yīng)用包裝 Package Design

A-3 出版物 Publication

      A-3-1書籍、畫冊、報紙、雜志期刊、概念出版物

      Book, Album, Newspaper, Magazine, Conceptual Publication

      A-3-2產(chǎn)品畫冊、機構(gòu)年報、企業(yè)畫冊、直郵DM

      Product Catalogue, Institute Annual Report, Company Catalogue, Direct Mail

      A-3-3賀卡、邀請卡、日歷、其他

      Greeting Card, Invitation Card, Calendar, Others

A-4 海報 Poster

      A-4-1商業(yè)海報 Commercial Poster

      A-4-2社會公益海報 Public Benefit Poster

      A-4-3文化海報 Cultural Poster

A-5 文字設(shè)計 Typography

      A-5-1 字體設(shè)計 Typeface

      A-5-2 創(chuàng)意字型 Logotype

A-6 插圖 Illustration

      A-6-1商業(yè)插圖 Commercial Illustration

A-7 信息可視化設(shè)計 Information Visualization Design

A-8 環(huán)境圖形 Environmental Graphic

      A-8-1導(dǎo)視系統(tǒng)設(shè)計 Sign System Design

      A-8-2空間圖形運用 Space graphics

 

B.RGB類 RGB Category

B-1多媒體 Multimedia

      B-1-1網(wǎng)站 Website

      B-1-2電子雜志 E-magazine

      B-1-3圖標（手機、導(dǎo)航系統(tǒng)、mp3、IPAD及其他）

      ICON（Mobile Phone, Navigation System, MP3, IPAD, Others）

      B-1-4界面（APP及其他電子產(chǎn)品界面）

      Interface（APP& Others Electronic Product Interface）

B-2動畫 Animation

      B-2-1動態(tài)標志 Dynamic Logo

      B-2-2影視片頭 Movie, Video Intro

      B-2-3動畫短片 Animated Short Film

B-3交互設(shè)計 Interaction

      B-3-1游戲及軟件 Game & Software

      B-3-2數(shù)位互動裝置 Cyber Interactive Installation

B-4新媒體創(chuàng)意與發(fā)展 New Media Creativity and Development

 

獎項設(shè)置  Award Setting

 

GDC15獎項將由16位國際設(shè)計專家組成的評審團對符合參賽規(guī)則的作品進行現(xiàn)場評比，并將獎項頒予最佳設(shè)計作品。GDC15競賽獲獎?wù)邔⒃贕DC15頒獎典禮上接受現(xiàn)場嘉獎。同時，獲獎作品與所有入圍作品均將在GDC15設(shè)計展獲得展出，并被收錄到《GDC15年鑒》。

All the submitted and eligible works will be on-site assessed and selected by the jury panel of 16 international top-list designers. The jury panel will grant the Best Design award to the winner in GDC15 Award Gala.  All the awarded and selected works will exhibit in GDC15 exhibition and published in the Yearbook of GDC15.

 

GDC入圍獎 GDC Selected Awards

依據(jù)GDC15評審準則，本屆評審團將從所有參賽作品中評選出具備優(yōu)良的創(chuàng)意、表現(xiàn)力及完成度的設(shè)計作品，此類作品將作為入圍作品獲得GDC提名獎、評審獎、最佳獎及全場大獎的評比機會。

According to the GDC15 evaluation rules and regulations, the Jury Panel will single out the works of great creation, performance and completeness as selected works. GDC Nomination Awards, Jury Awards, Best Awards and Grand Prix will be generated from the selected works.

 

GDC提名獎 GDC Nomination Awards

依據(jù)GDC15評審準則，本屆評審團將從入圍作品中評選出具備獨特視角、對當下設(shè)計觀念與價值具有啟發(fā)性和推進力的典型作品，此類作品將作為提名獎作品獲得GDC最佳獎及全場大獎的評比機會。

According to the GDC15 evaluation rules and regulations, the selected works with will be granted as GDC by The Jury Panel will grant the GDC Nomination Awards to those selected works can inspire and promote the value of design from a unique perspective.

 

GDC評審獎 GDC Jury Awards

依據(jù)GDC15評審準則，本屆評審團將從所有參賽作品中選擇出每位評委個人最為認可的設(shè)計作品，此類作品將作為評審獎作品在GDC15評審團推薦作品展中展出。

According to the GDC15 evaluation rules and regulations, each member of the Jury Panel will choose of their most-recognized work as the Jury Award work. The Jury Award works will be exhibited as the Jury Panel’s recommendation. 

 

GDC最佳獎 GDC Best Awards

依據(jù)GDC15評審準則，本屆評審團將從所有提名獎作品中評選出各類別的最佳作品，此類作品將作為最佳獎作品獲得GDC全場大獎的評比機會。

*注：最佳獎設(shè)置專業(yè)組和學生組兩大組，各12大項，總計36項最佳。

According to the GDC15 evaluation rules and regulations, the Jury Panel will single out the Best Award among the selected works of each category respectively. All Best Awards Works are in the line to the Grand Prix.

*Note: Both the Professionals and the Students will have Best Awards form 36 sub-categories from 12 categories.

 

GDC全場大獎 GDC Grand Prix

依據(jù)GDC15評審準則，本屆評審團將從專業(yè)組別提名獎作品中評選出一份最具創(chuàng)新性與影響力的杰作，并頒予GDC全場大獎殊榮。

According to the GDC15 evaluation rules and regulations, the Jury Panel will single out only one Grand Prix from all Nomination Awards works of Professionals with high standard on creation and influence.

 

評審視點  Jury Panel Criteria

 

實效性設(shè)計 Design with effects

本屆GDC15設(shè)計競賽不僅將在審美與創(chuàng)新性層面對設(shè)計作品進行鑒別與褒獎，并會針對設(shè)計作品中蘊涵的思想、方法和實際效應(yīng)給予評判與鼓勵，以期深入發(fā)掘設(shè)計的能效因素與價值、探究設(shè)計的趨勢、啟發(fā)設(shè)計的演進。

GDC15 not only evaluates the works in regard of aesthetics and creation, but also focuses on the content, concept as well as the effects of designs. By doing so, GDC15 is committed to finding out the effects and values of design, observing the trend and inspiring the development.

1、使用實效 Practical effect

1－1、用最合理的技術(shù)手段、滿足受眾需求的設(shè)計Meet the needs of the target users by reasonable methods

1－2、創(chuàng)造方便體驗的設(shè)計 Designs bring about convenient experience

2、美學實效 Aesthetic effect

2－1、具有獨特美感的設(shè)計 Special aesthetic design

2－2、打破慣例的設(shè)計 Groundbreaking design

3、文化實效 Cultural effect

為文化的傳承與創(chuàng)新提供新思路的設(shè)計 Designs carry on culture and enhance creation

4、商業(yè)實效 Commercial effect

4－1、所產(chǎn)生的影響與項目的目的緊密相連的設(shè)計 Closely connect to the program purpose

4－2、巧妙傳達項目理念的設(shè)計 Express the design concept delicately

4－3、能夠從目標受眾那里獲得廣泛支持與認可的設(shè)計 Well recognized and supported by the target users

5、社會實效 Social effect

引發(fā)對特定社會問題思考的設(shè)計 Trigger public thinking on a particular social issue

 

獎項公布  Award Announcement

 

GDC15 設(shè)計競賽入圍作品名單將于2015年10月30日在GDC15競賽官方網(wǎng)站及合作媒體公布。

GDC15提名獎、評審獎、最佳獎及全場大獎獲獎結(jié)果將于2015年12月8日公布，并將于當晚在中國深圳市舉行的GDC15頒獎典禮上對主要獎項給予頒發(fā)。

所有獲獎作品均將于2015年12月8日至2016年1月8日在中國深圳公開展出。

The result of Selected Awards will be announced on October 30th, 2015 by the official website and media partners.

The result of Grand Prix, Best Awards, Jury Awards, and Nomination Awards will be announced in December 8th, 2015, and be awarded at the award ceremony held in Shenzhen, All of the award-winning works will be exhibited from December 8th, 2015 to January 8th, 2016.

 

關(guān)鍵時間  Key Date

 

參賽截止日期

Deadline for Application & Submission

2015年10月20日

（此截止日期為作品送達的時間，逾期送達的作品將取消參賽資格）

*注：2015年10月20日GDC15在線登記系統(tǒng)自動關(guān)閉，請確保您做出適當?shù)陌才?，GDC不負責作品運送失誤。所收到的參賽作品，GDC一概不予退回，請您理解。

October 20th, 2015

（All works should be arrived before the deadline for Application & Submission. The works that cannot arrive in time will be disqualified.）

NOTE: Online registration system will automatically shut down on October 20th, 2015. Please make sure that you make appropriate arrangements. GDC will not be responsible for any delivery errors. We will not return the works that have been submitted. Thanks for understanding.

參賽優(yōu)惠期

Grace Period

2015年5月23日—2015年7月23日

From May 23th to July 23th, 2015

參賽常規(guī)期

General Period

2015年7月24日—2015年10月20日

From July 24th to October 20th, 2015

 

評審日期

Judgment Dates

—初評 First stage

2015年10月25日—10月27日

From October 25th to October 27th, 2015

—終評 Final stage

2015年11月 6日—11月8日

From November 6th to November 8th, 2015

頒獎典禮

Award Gala

2015年12月8日

December 8th, 2015

詳情請瀏覽GDC官網(wǎng)：http://gdc.sgda.cc/